Inspiring Prospectus Vision And Mission Statements
Does your digital marketing agency have a vision? What about a mission statement? You need both and here’s why!
Put simply, your mission statement focuses on today and what you’re doing to achieve the promises made. Your agency’s vision, however, focuses on tomorrow and the company’s goal.
While these are two very different concepts, the line often gets blurred, with the two are combined. You must have a clear and concise digital marketing agency vision and mission statement to ensure you clearly define your agency, its goals, what it does, and what you hope to provide now, and in the future, you have to define these crucial concepts.
Getting Started: Basic Examples of Vision and Mission Statements
Just knowing what a vision and mission statement is, might now be enough. You probably want to know why it matters and how to create your own, too. Don’t worry, that’s all covered here.
First, though, here is a basic example of a vision and mission statement:
Basic Vision Statements
“Our vision is to create a business world full of prosperity, meaning, and connection for all.”
“Delivering measurable results to clients, employees, and vendors.”
Basic Mission Statements
“Provide the best customer results possible and deliver the ProspectUS factor through our services.”
“Our mission is to be the experts in marketing and sales alignment and the masters of the message.”
“Our team works to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling marketing messages that deliver results.”
As you can see, these aren’t specific, but they get to the key aspect and tell you what a company is all about.
Why Digital Marketing Agency Vision and Mission Statements Matter
The digital marketing agency vision and mission statement serve as a map and compass to fulfill your company’s potential. When writing these for your company, you need to consider what your greatest goal is.
For example, what are your goals:
- Increase ROI
- Remain relevant
- Increase profits
- Lead with purpose
- Make a difference
- Improve your differentiation
- Improve organizational culture and alignment
If you create your vision and mission statements with care, they will resonate with your audience.
When you create these with the right intention, your mission statements and vision content will help align your agency’s efforts, focus on your strengths, and help you achieve your goals. Don’t ever forget – words have power.
The words you use don’t just restate how big you want the company to be and what you do, but they answer the deeper question of “what do we stand for” and “why do we care?”
Choosing the right words is going to send a positive ripple through your entire organization at every level. Your vision and mission are at the very core of your values and the foundation of your company’s culture.
Diving Deep into the Details of a Vision and Mission Statement
The vision statement and mission statement were briefly defined above. However, there is more to both of these.
The Inner Workings of Your Vision Statement
Your vision statement needs to be compelling, exciting, and big. It should almost be a crazy dream of your future that’s based on what you are doing right now. The goal is to make the statement overflow with all the possibilities.
This is where you should follow the idea of “begin with the end in mind.” It is the DNA and heart of any organization. The vision should be so massive that it almost feels impossible. The vision you create should make people dream.
The Inner Workings of Your Mission Statement
When you have a well-crafted mission statement, it will answer who benefits from your services, what exactly you do, and how you go about doing it. Based on your organization’s structure, your mission statement can be broken into various divisions.
The purpose is to help you remain focused on the things you do today that will help you achieve the goals you have set for tomorrow.
The mission statement you create should also help to define the transformation you offer your customers. It should never be focused just on money and profits.
A simple way to remember the difference in a vision and mission statement is:
- Vision = Someday
- Mission = Every Day
When you keep this in mind, you can begin to write content that follows this outline.
Features of an Effective Vision Statement for a Digital Marketing Agency
When creating a vision statement for your digital marketing agency, there are certain features it should have. These features include:
- Show what value is offered
- Benefits regarding profitability and efficiencies
- Create a link between the vision and future goals
- Be something memorable and simple
- Be inspirational
A good example of a quality vision statement is from Google, which states,
“Google’s aim is to organize the world’s information and make it universally accessible and useful.”
That pretty much sums up what Google does and wants to do.
More Inspiring Vision Statement Examples
While these aren’t for digital marketing agencies, they can give you an idea of the direction you should go when creating your vision statement.
Creative Commons has the vision statement of,
“Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.”
When Microsoft was founded, the vision statement of the company was,
“A computer on every desk and in every home.”
More Inspiring Mission Statements
Some inspiring mission statements to learn from are found here.
InvisionApp’s mission statement reads,
“Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.”
Another example is from Workday, and reads,
“To put people at the center of enterprise software.”
Examples of a Marketing Agency Vision and Mission Statement
Below we’ve listed short but inspiring examples of vision and mission statements from a selection of digital agencies!
Creative Agency Vision and Mission Statements
The Charles
US-based full service creative and digital agency the Charles specialized in content creation, technology, strategic campaigns, and digital marketing.
Their Vision statement is ‘’To honor and to inspire.’’
Their mission statement is: ‘’to combine the business of commerce with creativity, intelligence with what’s relevant, and big-picture thinking with detailed execution.’’
Crowd
Crowd is an independent, international creative marketing agency that specializes in developing and executing promotions for sustainable products and services.
Their mission statement is ‘’to help deliver the message of sustainability.’’
Isadora
US-based creative digital agency Isadora offers services including web design, UX design, product design, eCommerce, and so much more.
Their mission statement is to ‘’bring the big picture into focus while making sure every detail is just right.’’
Design Agency Vision and Mission Statement
A few examples of design agency vision and mission statements:
Massive Media
Massive Media is experienced branding and design agency based in Canada and creates brand experiences and digital products that tell stories.
Their Vision statement is: ”to formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.’’
Their mission statement is ‘’to create category-defining brands and digital experiences that make an impact, shape culture, and connect people.’’